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Joanne Roxburgh's avatar

Love this focus on purpose! Really resonates. And lots to think about.

With the "golden circle," with the focus on the why, how, and what of a venture, I often advocate for the inclusion of another "wh" question at the heart - the "who" of the customer and other stakeholders.

Here I could see adding in a 'personal who' of - Who am i? What's my context? What are my resources, opportunities ad constraints? What do I want out of life? Who are the other stakeholders? Would love your thoughts on that.

I think there's a lot to be said for applying design thinking to our own lives with some ideating, prototyping and testing too ๐ŸŒŸ

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